A few days ago, Readmill—by far the best ebook reading experience I have used to date—announced that they are shutting down after being acquired by Dropbox.
Although I used it for the impeccable typography and attention to detail in the reading experience, I also came to love the idea of a service backing my reading. I didn’t care about the social features, but two touches stood out for me: estimated reading time remaining, and having a record of the books I’ve read. The last item is especially important for things as ephemeral as ebooks, since we don’t have physical items on a shelf to serve as markers of things we’ve read.
It’s almost enough to make me want to learn iOS programming to make my ideal ebook reader that won’t be subject to the whims of business models and acquisitions.